Dunlop Looks For Special Art Car Entries To Mark 125th Anniversary

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Dunlop launches its Europe wide competition to find a winning livery for the Dunlop Ferrari that will race in the legendary Le Mans 24 Hours in June.

Motorsport and car fans, design students and artists (aged 16 years and over*) are invited to take part from across Europe. Each country will have a competition with four entries put forward to the regional final.

The competition is now in its fifth year, and winning designs over the years have varied widely; including designs incorporating the union flag, paint streaks and tread patterns.

Dunlop, one of the world’s leading manufacturers of high and ultra high performance tyres, is celebrating its 125th anniversary and entrants are encouraged to incorporate an anniversary logo in their design for the Dunlop sponsored JMW Motorsport Ferrari F458 GT2 car.

“At Dunlop we are very proud of our 125 year heritage and we hope that the entries this year will reflect some of our history. Dunlop innovation has been continuous. In 1888 John Boyd Dunlop invented the pneumatic tyre. Since then major innovations introduced by Dunlop include the invention of disc brakes in 1952, the revolutionary SP Sport Aquajet radial tyre in 1972, and run-flat tyres in 1974. 2013 sees Dunlop continue to lead the way with the GreenGT programme (the first hydrogen powered vehicle to race at Le Mans 24 Hours) and will go down in history as the year that Dunlop’s Sport BluResponse tyres made a difference on the road and on the track”, says James Bailey, Director, European Motorsport Marketing and Communications.

The starting line-up at the French circuit is perhaps one of the most glamorous occasions in motorsport and entrants have the opportunity to be part of that glitzy occasion. 2012 winner was Egidijus Gužauskas who created the ‘Speed Rhythm’ design that adorned the car last year.

Over 200,000 spectators and millions of TV viewers worldwide will see the end result which will be chosen partly by Facebook users and partly by a panel of judges. The two most popular entries, along with two designs selected by a jury for each of the participating countries, all win prizes for their designers and go through to the European final; the most popular entry overall receives an automatic place in the final four.

The country finalists are then reduced to four international winners, three being selected by the EU jury. The final place will be given to the most popular design. First prize includes seeing the art car unveiled at the pre-race test weekend at Le Mans on June 8th. The winner will also attend an awards dinner, see behind the scenes at the Le Mans test event, receive a pair of tickets to the Le Mans 24 Hours race itself and 1000 Euros. The three runners-up will each receive a canvas print of their design signed by the Ferrari drivers.

Entries can be submitted via the Facebook page, titled ‘Design the Drive, from 18th March and the closing date for entries and voting is 14th May. The four winners from each country will be announced on 16th May with the winner and runners-up being notified on 20th May. The winning design will be seen for the first time on 8th June when it emerges from the pit-garage at Le Mans.

“I hope that somehow the designs reflect our progress and that our anniversary year brings us a special design at one of our flagship events. This is a great opportunity for unknown artists and designers to make a mark in history. It’s always exciting seeing the entries coming in and the great ideas that people of all ages across Europe can come up with. I’m hoping that, as 2013 is special to Dunlop, we can find a very special design to reflect that“, said Bailey.

For more information on the contest go to https://apps.facebook.com/designthedrive/

*UK and Benelux only.

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